oh bra!

Forse non tutti sanno che i primi reggiseni furono indossati intorno al 1880, ma in realta’ fu solo con la nascita degli abiti “stile impero” che questo indumento intimo divenne un must del guardaroba femminile. Il brevetto piu’ famoso fu quello di Mary Phelps jacob, che nel 1914 propose un modello semplicissimo costituito da due fazzoletti legati tra loro. Poi negli anni ’20, il modello che andava piu’ in voga era quello a fascia, che schiacciava il seno per rendere la forma del corpo femminile piu’ androgina possibile, come dettava la moda del periodo. Mentre negli anni ’40,  il nylon era il materiale piu’ usato, il periodo d’oro del reggiseno fu durante gli anni ’50, quando venne rilanciato da prosperose Jane Mansfield o Marilyn Monroe. Poi ci fu il “periodo nero” degli anni ’70, quando i reggiseni erano leggeri realizzati perlopiu’ con tessuti impalpabili, ed infine il grande ritorno nei novanta, con il wonderbra ed Eva Herzigova, quando, con la celeberrima frase “Hello boys!”, salutava tutti dai cartelloni stradali delle grandi citta’.

Maybe not everybody knows that the first bras were worn in 1880, but it was only with the birth of the empire style dresses that this piece of underwear became a must in the female wardrobe. The most famous patent was Mary Phelps Jacob’s one, who in 1914 proposed a very simple model made up of two handkerchiefs tied up together. Then in the 20’s, the fashion model was the band model, that pushed down the breasts to make the shape of the body as androgine as possible, as the fashion of the period imposed. While in the 40’s, the most used material was the nylon, the golden age of bras was during the 50’s when it was re-launched by Jane Mansfield or Marilyn Monroe. Then there was the black period of the 70’s, when the bras were light and made mostly with impalpable fabrics, and finally the great return in the 90’s with the wonderbra and Eva Herzigova, when, with the famous sentence “Hello boys!”, she said hello from the street posters in the big cities.

with love, Elena