Do you see my underwear?

Vi ricordate gli slip con banda elastica altissima (e griffatissima), in voga soprattutto negli anni novanta che sbucavano dai jeans di noi teenager? Sembra che, soprattutto durante questa stagione autunno/inverno e durante la prossima primavera/estate, siano tornati in gran voga (vedi Moschino &c.). Ma chi fu il pioniere di questa moda in stile rapper che ci contagio’praticamente tutti? Nel 1982, Clavin Klein lancio’sul mercato una nuova linea di intimo maschile (boxer e slip) con la griffe ben in evidenza sull’elastico; nel 1984 fu poi la volta dell’intimo maschile da donna, e immortalo’nella campagna adv, una modella seminuda nell’atto di sfilarsi la tshirt, E fu subito boom di vendite. Replico’ nel 1992 con uno scatto che ritraeva Kate Moss e il rapper Marky Mark, la prima in topless e il secondo a torso nudo, con indosso i soli slip. E fu di nuovo sold out. Sara’ così anche quest’inverno? Per acquistare l’intimo CK a me basta l’iconica frase dello stesso Calvin Klein, che dice: “Credo che ci sia qualcosa di incredibilmente sexy in una donna che indossa la Tshirt e la biancheria del compagno”.

Does anyone remember those underpants with that large (always marked with the brand’s name) elastic band, commonly used during the 90’s by us, teenagers, from whose trousers they always came out? It seems that, above all during this fall/winter season and during the forthcoming one (spring/summer) they’ll be fashionable again (see Moschino and co.).
Who was the pioneer of this rapper-like trend that “infected” us all? In 1982, Calvin Klein launched on the market a new male underwear collection with a big brand mark on the band; in 1984 came the time for feminine audience, for that he pictured for his advertising campaign a half-naked model (wearing male underwear) in the act of taking off a t-shirt, so came the boom of sales. In 1992 he re-proposed the same idea with a picture showing Kate Moss (topless) and the rapper  Marky Mark (bare chested), both of them wearing using just underwear, and so CK went sold-out again. Will it be alike even this winter? I don’t need anything else to convince me to buy CK’s underwear but the same Calvin Klein’s words: “I think that there’s something incredibly sexy in a woman wearing her boyfriend’s t-shirt and underwear”.

with love, Elena